https://space-music.co/classement-des-plateformes-streaming-et-reseaux-sociaux-utilises-par-les-artistes-et-professionnels-du-secteur-musical
https://space-music.co/en/ranking-of-streaming-platforms-and-social-networks-used-by-artists-and-music-industry-professionals
https://space-music.co/es/ranking-de-plataformas-de-streaming-y-redes-sociales-utilizadas-por-artistas-y-profesionales-de-la-industria-musical
Who uses what?
The music industry is constantly evolving, and artists and professionals need to adapt to make the most of the different platforms and social networks available. In this article, I explore the pros and cons of the major streaming platforms and social networks for those in the music industry, as well as how Space Music the new platform that is positioned as a single, dedicated solution to meet all the needs of this industry.
I present you my ranking for the streaming platforms with the advantages and disadvantages :
1. Spotify
Benefits:
- Leading streaming platform with a massive international audience
- Ability to create and share custom playlists
- Easy integration with social networks and other online music services
Disadvantages:
- Limited income for artists due to low royalty rates
- Intense competition with other artists on the platform
- Lack of direct control over the promotion and visibility of song
2. Apple Music
Benefits:
- Integration with the Apple ecosystem (iPhone, iPad, Mac)
- Ability to download music for offline listening
- Offers exclusivities and original content
Disadvantages:
- Fewer users than Spotify
- Less user-friendly interface for some users
- Limited income for artists due to low royalty rates
4. YouTube
Benefits:
- Most popular video platform with a large international audience
- Possibility to monetize videos through advertising
- Integrated video creation and editing tools
Disadvantages:
- Increased competition with other content creators
- Copyright and content removal issues
- Variable revenue based on views and ads
5. SoundCloud
Benefits:
- Music sharing platform focused on independent artists
- Allows artists to receive direct feedback from listeners
- Possibility to monetize your creations via SoundCloud Pro
Disadvantages:
- Less audience compared to Spotify or Apple Music
- Difficulty to stand out among the many artists present
- Copyright and content removal issues
5.Deezer
Benefits:
- User-friendly and intuitive interface
- Large music catalog and discovery features
- Integration with social networks and other online music services
Disadvantages:
- Fewer users than Spotify or Apple Music
- Limited income for artists due to low royalty rates
- Difficulty to stand out among the many artists present
6.Tidal
Benefits:
- Provides superior audio quality (Hi-Fi)
- Offers exclusive and original content
- Support for independent artists and labels
Disadvantages:
- Fewer users than the main streaming platforms
- Higher subscription cost for listeners
- Difficulty to stand out among the many artists present
7.Bandcamp
Benefits:
- Platform focused on direct support for artists
- Allows you to sell your music and related products
- Flexible payment system for auditors (fixed price or at buyer's discretion)
Disadvantages:
- Less audience compared to major streaming platforms
- Requires active management of its Bandcamp page
- Limited promotion and visibility without additional marketing efforts
8. Mixcloud
Benefits:
- Specialized in DJ sets, podcasts and radio shows
- Allows creators to monetize their content via Mixcloud Select
- Respect for copyrights through agreements with labels and collective management organizations
Disadvantages:
- Less audience than the main streaming platforms
- Limitations in downloading and sharing content
- Less user-friendly interface than some other platforms
9. Qobuz
Benefits:
- Offers superior audio quality (Hi-Res)
- Music catalog focused on quality and diversity
- Possibility to buy albums and tracks for download
Disadvantages:
- Fewer users than the main streaming platforms
- Higher subscription cost for listeners
- Difficulty to stand out among the many artists present
10. Vimeo
Benefits:
- Video platform focused on quality and creativity
- Ability to monetize videos with Vimeo On Demand
- No advertising for paying users
Disadvantages:
- Less audience than YouTube
- Subscription cost for designers who want to use advanced features
- Competition with other video content creators
11. Dailymotion
Benefits:
- Alternative video platform to YouTube
- Possibility to monetize videos through advertising
- Integration with social networks and other online services
Disadvantages:
- Much lower audience than YouTube
- Copyright and content removal issues
- Variable revenue based on views and ads
12. Audius
Benefits:
- Decentralized music platform based on blockchain
- Direct remuneration of artists thanks to AUDIO tokens
- Ability to earn tokens by listening to and sharing music
Disadvantages:
- Still in the development and adoption phase
- Technical complexity for some users
- Difficulty to stand out among the many artists present
I present you my ranking for social networks with the advantages and disadvantages :
1. Instagram
Benefits:
- Dynamic and visual platform, ideal for promoting music and branding
- Ability to embed music clips in stories and posts
- Large international audience and high engagement
Disadvantages:
- Limitations related to copyright and related rights
- Difficulty to stand out among the many artists present
- Requires active management and an adapted content strategy
2. TikTok
Benefits:
- Platform focused on short music videos and viral challenges
- Opportunities for collaboration and rapid growth
- Reaches a young and engaged audience
Disadvantages:
- Intense competition with other content creators
- Limitations related to copyright and related rights
- Ephemerality of content and dependence on viral trends
3. Twitter
Benefits:
- Microblogging platform for quick and direct interactions with fans
- Tool for promoting and disseminating information on music releases and events
- Ability to create discussions and hashtags to increase visibility
Disadvantages:
- Less music-oriented than other social networks
- Limitations related to copyright and related rights
- Requires active management and an adapted content strategy
4.Facebook
Benefits:
- Large international audience and possibility to create dedicated pages
- Integration with other platforms, such as Instagram and Spotify
- Advertising and promotional tools to reach new fans
Disadvantages:
- Declining organic engagement and need to invest in advertising
- Limitations related to copyright and related rights
- Less music-oriented interface than other social networks
5. LinkedIn
Benefits:
- Professional platform for music industry players
- Opportunity to network and partner with other professionals
- Promotional tool for artists and companies in the sector
Disadvantages:
- Less music-oriented than other social networks
- Smaller audience focused on the professional world
- Requires active management and an adapted content strategy
6. Snapchat
Benefits:
- Platform focused on ephemeral content and stories
- Share behind-the-scenes moments and connect with fans
- Ability to embed music clips in stories
Disadvantages:
- Smaller audience than other social networks
- Limitations related to copyright and related rights
- Ephemerality of content and dependence on trends
7. Patreon
Benefits:
- Participatory funding platform allowing artists to receive direct support from their fans
- Ability to offer exclusive content and benefits to paying subscribers
- Builds an engaged community and generates recurring revenue
Disadvantages:
- Requires active management and an adapted content strategy to retain subscribers
- Less focused on promotion and finding new fans than other social networks
- Artists must provide valuable content to entice fans to pay
My conclusion,
An analysis of the different streaming platforms and social networks for artists and music industry professionals highlights specific advantages and disadvantages of each. The ideal choice depends on the goals, needs and preferences of each player in the industry. However, one common negative emerges: the lack of systematic remuneration for performance and the random, unstable or non-existent distribution of copyright and neighboring rights.
Streaming platforms and social networks offer enormous opportunities for distribution, promotion, discovery of new talent and audience retention. However, the diversity of platforms and their particular characteristics make it difficult for artists and music industry professionals to implement a coherent and effective strategy.
Faced with these challenges, it is crucial for music industry players to adapt their strategies according to the specificities of each platform and social network, taking into account their strengths and weaknesses. Ultimately, the goal is to optimize their online presence and reach their target audience, while taking advantage of the unique benefits offered by each platform, not to mention the importance of fair compensation for performances and copyright.
A solution?
Faced with the challenges posed by the multitude of streaming platforms and social networks, as well as the issue of equitable remuneration of performances and copyright and neighboring rights, Space Music appears to be a promising and innovative solution for artists and professionals in the music industry.
Space Music combines the features of a marketplace and a social network, offering a seamless and integrated user experience to manage and develop one's talent or profession. In addition, the platform focuses on fair digital remuneration for performances and copyright and neighboring rights through their algorithm.
Space Music is positioned as a centralized and dedicated platform, designed specifically to meet the needs of the music industry. By bringing together all the necessary features and tools in one place, Space Music allows artists and professionals to manage and develop their careers in a simplified and efficient way. Among the many advantages offered by Space Music, the platform stands out for its ability to fairly remunerate performances and ensure a more stable distribution of copyright and neighboring rights. In addition, users can link their accounts on other streaming platforms and social networks, thus centralizing all their online activities and facilitating the management of their digital presence.
In addition, Space Music represents a unique opportunity for artists and music industry professionals to overcome the challenges posed by traditional streaming platforms and social networks. By offering a solution tailored to their specific needs and focusing on fair compensation, Space Music is positioning itself as a major player in the digital landscape of the music industry.
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